Case Study: Global Biotech boosts launch engagement with Broadstreet's pre-launch communications strategy

Global Biotech engages 150-person sales team with Broadstreet ahead of launch

Global Biotech, a global biotech company, faced the challenge of launching its first drug with a commercial organization that had been hired virtually and had never met face-to-face. They turned to Broadstreet to create an engaging, informative, and motivational communication strategy for their pre-launch activities to unite this new team.

Broadstreet designed a multi-faceted "Coming Together" strategy centered on a secured website that served as a virtual hub. The solution featured employee profiles, leadership-hosted podcasts, topic videos from executives, and a gamified patient journey page to foster connection. The Broadstreet platform generated thousands of visits with an average viewing time of over fifteen minutes, successfully building engagement and providing a foundation for continued social interaction across the organization post-launch.