Case Study: Global Biotech delivers a successful virtual product launch with Broadstreet

Global Biotech delivers an 80% live virtual product launch with Broadstreet

Global Biotech faced the challenge of launching a new product virtually during the pandemic, a format they were unfamiliar with. They turned to Broadstreet to design and deliver this critical virtual launch meeting.

Broadstreet initially planned a hybrid event from the customer's headquarters but successfully pivoted to a fully virtual format when restrictions changed. They equipped presenters with professional video kits and provided setup assistance to ensure high production quality from unique home locations. The event was 80% live and executed flawlessly. Broadstreet delivered an extremely well-received launch that met all its objectives and successfully set the team up for their product rollout.