BroadSign
65 Case Studies
A BroadSign Case Study
Health Media Network (HMN), the fastest-growing U.S. digital point-of-care media company, needed to scale and monetize a nationwide network of screens in physician waiting rooms while keeping content timely and deployments low-cost and easy to manage. Facing rapid expansion to over 6,000 screens that reach 44,000 high-prescribing physicians and more than 200 million patients and caregivers annually, HMN required a standardized, remotely managed solution that supported advertiser-funded, no-charge installations for offices.
HMN partnered with Broadsign and adopted its cloud-based Broadsign X platform and Android-based Broadsign Xpress player to standardize hardware, reduce deployment costs versus PC-based systems, and enable centralized scheduling and remote monitoring. The solution delivered dynamic content refreshed via the internet with 24-hour copy updates, unlocked new revenue potential through more robust ad delivery, supported HMN’s aggressive growth plans, and reinforced the companies’ leadership in healthcare digital signage.
Christopher Culver
President and CEO