Case Study: Shell improves forecourt customer experience with Broadsign digital signage software

Shell - Customer Case Study

Shell improved the refuelling experience across its retail forecourts by deploying a digital signage network at the pump, using BroadSign’s cloud-based platform. The challenge was to find a provider that could support a highly specific, progressive network with outdoor screens and fuel-dispenser triggers across multiple locations.

BroadSign implemented the solution with content loops designed to deliver helpful information and promotions, and the rollout reached 600 operational screens in the Netherlands and the United Kingdom by March 2015. BroadSign also supported advanced feature development tied to fuel dispensers, helping Shell enhance customer experience while maintaining reliable service and enabling continued global expansion.

Shell