Case Study: Adtower achieves automated digital out-of-home network expansion across Ireland with BroadSign

Roadsign Selected by Adtower for Digital Out-Of-Home Across Ireland

Adtower, Ireland’s leading out-of-home digital media company, was looking to expand and modernize its digital ad network across retail locations in Ireland. To support real-time content management and reliable delivery, Adtower selected BroadSign’s automated digital signage software for its growing digital out-of-home platform.

BroadSign implemented its secure, automated software to power Adtower’s displays in gas stations, convenience stores, and other retail sites, starting with 150 locations and scaling to 300 by year-end. The solution enabled instant content updates within minutes and helped Adtower reach more than 4.4 million viewers per two-week cycle, supporting further expansion into Northern Ireland and the UK.

Adtower

Vincent Whelan

Managing Director