Case Study: QMS Media achieves APAC DOOH expansion and digital conversion with Broadsign

QMS Media Limited Chooses BroadSign International, LLC for its DOOH Network in Asia Pacific

QMS Media Limited, a leading outdoor advertising company across Australia, New Zealand and Indonesia, needed a scalable, high-performance digital out-of-home (DOOH) platform to convert its existing network and deploy new screens while meeting advertisers’ demand for dynamic, condition-based campaigns. The project included converting 28 large-format digital displays in Australia and expanding into Bali’s Ngurah Rai Airport and planned deployments across Auckland Transport terminals.

QMS selected Broadsign’s cloud-based DOOH platform to power content management and scheduling, enabling flexible, automated delivery of customized ad loops. The rollout has modernized the Australian network, supported rapid installation in Indonesia and paved the way for New Zealand transit projects, while delivering the reliability and scalability advertisers such as Vodafone, Peugeot, Calvin Klein and McDonald’s require.

QMS Media

Steve Bovey

General Manager Operations