Case Study: Primesight achieves dynamic content delivery and accountable digital performance reporting with Broadsign

Primesight Converts Digital Displays to BroadSign

Primesight, one of the UK’s largest out‑of‑home (OOH) media suppliers, set out to modernize its digital estate to deliver more dynamic content and stronger accountability for advertisers. To provide a seamless DOOH experience and verifiable performance reporting across its roadside, cinema and transit networks, Primesight began converting its digital displays onto a new cloud-based platform.

Primesight implemented Broadsign’s cloud platform, integrating with its inventory management for flexible scheduling and accountable playback reporting. The migration already covers its full large-format digital estate (with small formats to follow), giving advertisers richer, industry‑leading reporting, more precise buying options and improved campaign measurement and delivery.

Primesight

Paul Daniels

Operations Director