Case Study: oOh! achieves 900+‑screen national DOOH scale and targeted, automated campaigns with Broadsign X

oOh! – Australia’s Most Diverse DOOH Ad Network Converts to BroadSign International, LLC’s Platform

oOh! Media, Australia’s largest owner of digital out‑of‑home (DOOH) advertising, faced the challenge of managing a highly diverse network of more than 900 screens across retail, airports, pubs, universities and billboards while enabling interactive, targeted campaigns at scale. The network reaches over 100 million travellers a year and 11 million shoppers every fortnight and serves major advertisers like Volkswagen, Coca‑Cola and the Australian Government, so oOh! needed a reliable platform to centralize operations and support creative, mobile-enabled experiences.

oOh! converted its entire digital estate to Broadsign International’s Broadsign X platform, deploying the software across retail (500+), airports (130+), pubs/bars (120), universities (100) and digital billboards. The move delivered automated scheduling and reporting, pinpoint content targeting, greater campaign scale and the ability to run interactive, mobile‑linked experiences—improving operational efficiency and capacity for future growth while expanding Broadsign’s footprint in Australia and New Zealand.

oOh!

John Purcell

Commercial Director of Operations and Business Systems