Case Study: Nemooh Mídia reaches 11.3M monthly riders by deploying 1,000 screens in 500 São Paulo buses with Broadsign

Nemooh Servicos de Mídia LTDA Deploys Digital Signage Bus Network with BroadSign International, LLC Software

Nemooh Serviços de Mídia LTDA is a fast-growing Brazilian digital signage network that set out to deploy large-scale, ad-supported screens across São Paulo’s buses to inform and entertain commuters while providing reliable proof-of-play for advertisers. The company rolled out its first 1,000 vandal-proof 22" LED screens in 500 buses (with plans to reach 4,000 screens in 2,000 buses) and needed a scalable, stable platform to manage real-time content and monetization.

Nemooh implemented Broadsign’s cloud-based digital signage software and Android player to deliver 60-minute content loops of news, entertainment and ads, replace memory-card workflows with proof-of-play reporting, and ensure operational reliability. The deployment reaches about 11.3 million passengers per month, bolsters Nemooh’s ad revenue model and market presence (cited at 23% and growing), and positions the network for further expansion.

Nemooh Mídia

Luciano Ramo

Executive Director