Case Study: IWALLINSHOP achieves scalable network growth and reduced operating costs with Broadsign's automated digital signage platform

IWALLINSHOP SA Digital Signage Mall Network Converts to BroadSign International, LLC in Spain and South America

IWALLINSHOP, a digital signage network in shopping centres across Spain and South America (950 screens in 55 malls), needed a scalable, cost-efficient platform to manage growing inventory, deliver campaign-driven content and provide advertisers with reliable performance data. The challenge was to support rapid expansion and richer, interactive campaigns while reducing operating costs and proving ad effectiveness to buyers.

IWALLINSHOP migrated to Broadsign’s cloud-based, automated digital signage platform with Quividi audience measurement, converting 700 screens in Spain and adding an initial 250 screens in Peru. The campaign-based system and smart players enabled interactive formats (touch, AR, coupons), better audience targeting and proof-of-performance reporting, lowering operating costs, enhancing the shopper experience and supporting continued network growth to an audience of roughly 300 million visitors per year.

IWALLINSHOP

Jordi Alba

CEO, IWALLINSHOP