Case Study: Intersection achieves seamless targeted ad campaigns across 3,500+ displays with BroadSign

Intersection Selects Broadsign to Power Ads on Expansive Nationwide Digital Signage Network

Intersection, the smart cities technology and media company, needed a better way to power and manage advertising across its nationwide digital signage network, including LinkNYC and transit assets in major U.S. markets. It selected BroadSign and its Broadsign Control content management system, along with Broadsign Direct, to help deliver targeted, seamless campaigns across more than 3,500 displays.

With BroadSign, Intersection unified content management and sales operations for its digital network, enabling more flexible planning, creative execution, and dynamic HTML5 ad delivery. The result was improved efficiency in selling and managing ad space across a network reaching over 48 million consumers and generating 2.5 billion impressions per month, helping advertisers run more strategic campaigns at scale.

Intersection

Adrian D’Souza

SVP of sales strategy and operations