Case Study: HyperMedia scales to 1,650 screens and streamlines DOOH operations with Broadsign

HyperMedia FZ LLC Converts Mall, In-Store and Petrol Station Networks to BroadSign International, LLC

HyperMedia FZ LLC, the largest digital out‑of‑home (DOOH) media owner in the UAE, operates large-format mall displays, in‑store screens in hypermarkets and petrol‑station outlets across Dubai. Facing rapid Middle Eastern expansion — an initial conversion of 1,000 screens that will grow to over 1,650 — HyperMedia needed a scalable, reliable content management system to handle content uploading and scheduling, remote monitoring, proof‑of‑performance and streamlined billing across diverse display types and sites.

HyperMedia converted its networks to Broadsign’s cloud‑based, automated platform, gaining easy content scheduling, direct remote management, reliable operation and built‑in reporting and billing. The switch increased operational efficiency and client accountability, supports the planned network growth to 1,650+ screens, and helps HyperMedia reach 260 million mall shoppers annually (holding about 75% DOOH mall market share) while attracting major advertisers.

HyperMedia

Ashin John

Digital Network Engineer