Case Study: Music video brand XITE reaches 250,000 festival-goers with Broadsign Reach

How XITE Reached 250,000 Festival-Goers with a Multichannel Programmatic Campaign

XITE, the Netherlands’ go-to brand for music videos and youth culture, wanted to stay top-of-mind with festival-going young adults when they were away from home. The challenge was extending influence beyond living-room viewing to reach audiences in transit and at events during the busy festival season.

Partnering with MobPro and using Broadsign Reach, XITE ran a programmatic multichannel campaign combining location-triggered mobile ads with programmatic DOOH on Exterion Media train-station screens, timed by day and time and followed by mobile retargeting. The campaign reached 250,000 festival-goers (150,000 via DOOH) and retargeted 200,000 after events, delivering targeted, cost-effective engagement and a model the brand plans to repeat.

XITE

Moa Afzal

PR and Communications Manager