Case Study: UFC sells out The Forum (15,862 seats) in under a week with Broadsign Reach (Broadsign)

How UFC Used Programmatic Digital Out-Of-Home to Sell Out an Entire Stadium in Less Than a Week

When UFC was forced to relocate a high‑profile championship card from Las Vegas to Los Angeles with less than a week’s notice, the promotion faced the urgent challenge of selling more than 15,000 tickets for UFC 232 at The Forum. The marketing team needed a fast, scalable way to reach LA MMA fans and drive immediate ticket purchases.

UFC redeployed its existing digital out‑of‑home campaign programmatically—using the Adomni DSP and Broadsign Reach to automatically target and bid on screens near the new venue—avoiding manual publisher negotiations. Paired with mobile, online and social ads in an intense three‑day push, the effort sold out The Forum (15,862 seats).

UFC

Alexander Gustafsson

President