Case Study: Starlite Media achieves a 14.5% sales lift and stronger shopper engagement with Broadsign

How Starlite Media Elevates the Shopping Centre Experience with Dooh

Starlite Media is an out-of-home operator that places screens at shopping centres and set out to modernize its static inventory to meet shoppers’ growing demand for real-time, information-rich experiences at the point of purchase. The company needed a scalable digital strategy with verified audience analytics and programmatic capabilities to prove performance to national brands and win multichannel ad campaigns.

Starlite replaced prominent signs with digital screens and adopted the full Broadsign platform (Control, Direct, Reach, Publish, Control Live) to enable intelligent playback, streamlined inventory/sales, programmatic transactions, and third‑party-verified analytics. A Nielsen test showed digital ads drove a 14.5% sales lift versus 8% for static, and Starlite is expanding rapidly (500 screens planned in key markets soon) to capitalize on higher engagement, richer creative (4K video/audio), and improved operational efficiency.

Starlite Media