Case Study: QMS Media achieves dynamic, data-driven DOOH experiences with Broadsign

How QMS Media Delivers a Dynamic Dooh Experience

QMS Media is an Australian and New Zealand digital-out-of-home (DOOH) operator that competes with larger networks by emphasizing premium screens, data-driven creative and technical excellence. Its challenge was to stand out with dynamic, highly targeted campaigns while managing operational complexity and gaps in available data (for example, same-day pollen counts needed for a Claratyne campaign did not exist nationally).

QMS solved this by using Broadsign (Control and Reach) as its platform, running ideas and tests in its Digilab, commissioning a pollen data feed from Melbourne University, and building a Portal to reconcile booking and playback data for better post-campaign analysis. The result: successful dynamic activations (including the Claratyne campaign), a new national pollen data source, tighter operational monitoring, roughly 3,200 creative plays daily across premium inventory, and stronger reporting and programmatic capabilities for clients.

QMS Media