Case Study: MMD Media achieves targeted traveler engagement and scalable programmatic DOOH with Broadsign

How MMD Media Uses Dooh to Improve the Travel Experience

MMD Media is a Netherlands-based DOOH operator with roughly 1,200 screens concentrated in airports and gas stations, focused on reaching travelers with timely, relevant messages. Having transitioned from traditional aviation ads to a data-driven digital network, the company needed to deliver context-aware content on the move, improve monetization for site partners, and ensure security, reliability and monitoring as it scales into new markets and embraces programmatic sales.

MMD adopted Broadsign Control and Broadsign Reach to integrate external data (flight schedules, station inventory) with its CMS, enabling targeted campaigns (e.g., Bol.com timed to travelers to vacation spots) and automated, locally responsive ads at pumps, inside stores and outdoors. The result is more flexible, contextual advertising that boosts impulse purchases and partner revenue share, while providing the scalability, security and programmatic capabilities MMD needs to expand across Europe.

MMD Media