Case Study: Lightbox achieves increased shopper engagement and foot traffic with Broadsign

How Lightbox Uses Dynamic Content to Keep Mall Shoppers Coming Back

Lightbox is the largest digital location‑based video network, operating 4,500+ HD screens across 300+ shopping destinations and generating about 650 million impressions per month. Facing the challenge that malls must offer more than traditional retail to compete with online shopping, Lightbox set out to engage modern, tech‑savvy shoppers with timely, personalized and locally relevant content.

To solve this, Lightbox built a shopper‑centric platform with social integrations, mobile retargeting, real‑time campaign optimization, interactive screens and localized editorial content, delivered and automated via Broadsign Control and Broadsign Reach and programmatic buying. The approach drove measurable results — for example, an H&M UGC campaign increased engagement and a third‑party study recorded a 150% lift in foot traffic for a major retailer — while continued network growth and high impressions show it keeps mall shoppers returning.

Lightbox