Case Study: Landmark Cinemas achieves automated, targeted pre-show delivery and rapid rollout with Broadsign Control

How Landmark Cinemas Uses Targeted Dooh to Make Movie Magic

Landmark Cinemas, Canada’s second-largest exhibitor with 319 screens across 45 locations (serving an estimated 1.2M guests in 2019 and running ~30,000 ads per day), set out to enhance its premium movie-going experience through curated, age-appropriate pre-show content. As demand for relevant national, regional and hyper-local messaging grew, manually assembling and scheduling unique pre-shows for each film became time-consuming and difficult to scale.

Landmark implemented Broadsign Control, a rule-based automated CMS, and worked with Broadsign’s professional services to integrate the platform across the circuit in three months. The system automatically builds and distributes the right pre-show to each screen, eliminating manual scheduling, preserving audience relevance, and improving operational efficiency — with ongoing support and scalability for future DOOH initiatives.

Landmark Cinemas