Case Study: Kinetic achieves data-powered programmatic DOOH targeting and budget efficiency with BroadSign Reach

How Kinetic, Outmoove and Beyond Outdoor Successfully Drove Peugeot’s Data-Powered Programmatic Dooh Campaign

Peugeot partnered with Kinetic (with OutMoove and Beyond Outdoor) to promote its corporate minivans to small- and medium-sized business owners. The challenge was to reach busy entrepreneurs efficiently during their workday with high-impact, visible messaging that would become part of their routine.

Kinetic used Beyond Outdoor’s large highway screens (reaching 1.2 million commuters) and National Road Authority vehicle-recognition data to identify when cargo minivan traffic peaked. Using OutMoove integrated with Broadsign Reach, the campaign was triggered programmatically when minivan presence exceeded a threshold, increasing the share of the true target reached and improving budget efficiency by serving ads only at optimal times.

Kinetic

Arno Buskop

head of data, tools and analytics