Case Study: Health Media Network empowers patients and streamlines digital signage delivery with Broadsign

How HMN’s Digital Signage Network Empowers Patients to Take Their Health into Their Own Hands

Health Media Network (HMN) is a US health‑media company founded to educate patients in physician waiting rooms and help them get more from their appointments. HMN’s challenge was to simplify complex medical terminology and deliver the right, easy‑to‑understand content to diverse audiences at scale—across thousands of screens in waiting rooms and hospital rooms—so patients could better understand conditions, ask informed questions, and make smarter health choices.

HMN’s solution combines an in‑house team of healthcare writers, designers and animators with 30 specialty networks (cardiology, diabetes, new moms, Hispanic, etc.) and Broadsign’s platform (Control, Creator and Reach) to automate, personalize and programmatically deliver content. The result: personalized, location‑appropriate messaging across 299,656 media touchpoints and 391M+ annual impressions, improved patient engagement during average 30‑minute waits, more focused doctor‑patient conversations, and new ad‑buying opportunities for media buyers.

Health Media Network

Christopher Culver

President and CEO