Case Study: Grandi Stazioni Retail achieves targeted, high-engagement campaigns for travellers with BroadSign

How Grandi Stazioni Retail Uses Relevant and Targeted Campaigns to Stop Travellers in Their Tracks

Grandi Stazioni Retail runs a digital signage network across 14 major Italian train stations, reaching about 2 million visitors a day. Faced with a highly diverse mix of tourists, locals and commuters, the company needed a way to deliver timely, relevant and privacy‑safe advertising that actually stops people in their tracks rather than using a one‑size‑fits‑all approach.

Working with Broadsign Control and third‑party partners, Grandi Stazioni Retail integrates anonymous audience analytics (age, gender, mood), presence sensors, dwell/attention metrics and contextual data (time, weather) to trigger targeted, interactive content and social feeds. The approach produced measurable engagement—campaigns like “Shhhh” logged over 380,000 interactions across three sites—and gives advertisers clear performance data while improving the traveller experience (examples include targeted morning café ads and a Paralympic social‑media campaign).

Grandi Stazioni Retail