Case Study: Go2Digital achieves nationwide premium DOOH reach and scalable operations with BroadSign

How Go2Digital is Making a Premium Play For the Croatian Dooh Market

Go2Digital is a young Croatian digital out-of-home company that rapidly built a premium network—203 screens across 19 cities and 28 of the country’s largest malls—with the ambition to dominate the national DOOH market and drive smart-city projects. The challenge was to deploy and operate a high-quality, interactive, countrywide network (supporting campaigns, analytics and new services like modernized public phone booths) while keeping operations efficient and scalable.

By adopting Broadsign Control as its CMS (and using Quividi for audience analytics), Go2Digital gained intuitive, scalable tools for remote monitoring, fast issue resolution and accurate audience measurement, freeing up resources for sales and innovation. The result is a reliable, expanding network that reaches about 95% of urban Croatians, enables engaging interactive campaigns and sustainable smart-city services, and positions Go2Digital for continued national growth.

Go2Digital