Case Study: Flix Media achieves scalable, targeted cinema advertising and streamlined operations with Broadsign Control

How Flix Media Enhances the Moviegoer Experience with their Digital Signage Network

Flix Media is a Brazilian cinema advertising network that delivers pre‑roll and digital signage for major exhibitors and related digital properties, reaching moviegoers across over 1,800 screens in 97 cities. Their challenge was to run context‑rich, targeted campaigns that enhance the moviegoing experience without disrupting shows, while coordinating complex, locally varied content and relying less on on‑site operations.

By adopting Broadsign Control, Flix Media automated scheduling, customized content per screen, pushed last‑minute updates, and used proof‑of‑play and reporting to monitor performance. The solution streamlined operations, enabled creative activations (like the "Happy Dog" campaign) and precise sponsorships (such as Prevent Senior), improved brand recall, and allowed scalable, reliable delivery of targeted cinema campaigns.

Flix Media