Case Study: Clear Digital Media educates 2 million patients annually via 700 waiting rooms with BroadSign

How Clear Digital Media Uses Relevant Content to Build An Educational Digital Signage Network

Clear Digital Media (CDM) is a healthcare-focused media company that builds an educational digital signage network for hearing clinics. Founded to address a shortage of point-of-care education, CDM targets patients and caregivers in waiting rooms—when they are most receptive—to precondition them about hearing loss, hearing aids, costs and benefits.

CDM solved the challenge with a cloud-based network and an in-house creative team that produces tailored, often multilingual content reviewed by a patient panel, and by using Broadsign Control and Reach to automate delivery and programmatic ad sales. The network runs in 700 locations, reaches about 2 million patient views per year with average 20-minute waits, delivers a 75% sell-through rate for advertisers, and improves patient preparedness, appointment focus, and practice revenue.

Clear Digital Media

Michele Ahlman

Clear Digital Media