Case Study: Boomerang Media achieves centralized, scalable DOOH network management with Broadsign Control (Broadsign)

How Boomerang Media Connects Niche Audiences with Top Brands

Boomerang Media is a UK digital out-of-home operator that reaches niche leisure audiences—families and mass-leisure visitors—across cinemas, gyms, playcentres, malls and other leisure venues. As it returned to cinema sites (including Vue) and grew to roughly 1,750 screens with plans to expand, the company faced the challenge of managing diverse verticals and delivering highly targeted, relevant advertising at scale.

Boomerang adopted Broadsign Control to centralize screen and campaign management, simplifying planning and operations across all environments. The result: easier scaling with less operational overhead, more relevant and engaging ads for each audience, and increased value for advertisers as the network grows.

Boomerang Media