Case Study: Adspace Networks, Inc. achieves higher shopper engagement and streamlined digital content delivery with BroadSign

How Adspace Uses Dynamic Content to Keep Mall Shoppers Coming Back

Adspace is the largest digital location-based video network, operating 4,500+ HD screens across 300+ shopping destinations and generating about 650 million impressions per month. Facing declining mall traffic and competition from online retail, Adspace needed to transform static in-mall signage into a dynamic, shopper-centric platform that would engage modern, mobile-first consumers and deliver measurable value to advertisers.

Adspace built a flexible, data-driven platform—integrating social media, mobile retargeting, real-time optimization, localized community content and programmatic ad buying—powered by Broadsign for automated content delivery. The result: highly relevant campaigns (e.g., an H&M Instagram-driven activation), proven lift in store visits (a third-party study showed a 150% increase in foot traffic for a retailer during a campaign), growing advertiser demand and continued expansion of the network.

Adspace Networks, Inc.