Case Study: Eye Airports achieves reliable cloud-based digital signage across 28 UK airports with Broadsign

Eye Airports Converts to BroadSign International, LLC’s Digital Signage Software

Eye Airports, the United Kingdom’s largest airport advertising company following a recent merger, needed a flexible, reliable content-management solution to power its digital signage across 28 airports and reach over 100 million passengers annually. The network — comprising 46", 55" and 70" LCDs, video walls and large-format LEDs in major hubs such as London Gatwick, Manchester and London Stansted — required a platform that could handle complex scheduling, reporting and demanding advertiser expectations.

Eye Airports selected Broadsign’s cloud-based digital signage software and began converting 200 screens across 13 airports, with further rollout ongoing. The Broadsign platform improved CMS reliability and analytics, increasing confidence that ad playback meets customers’ standards, while enabling more creative and scalable campaign capabilities and lowering deployment costs compared with PC-based alternatives.

Eye Airports

Andrew Walker

Chairman and CEO