Case Study: Executive Channel Network achieves scalable, targeted workplace DOOH with Broadsign

Executive Channel Network: Connecting Brands with Workplace Audiences In Real Time

Executive Channel Network (ECN) is Europe’s leading workplace media specialist, operating 600+ screens across 11 major cities to deliver building content, news, weather and advertising to workplace professionals. ECN’s mission to connect brands with upscale audiences faced operational challenges: managing large volumes of multilingual content, importing numerous local data streams, delivering timely, location- and context-sensitive creative, and scaling rapidly (about two buildings added per week).

Using Broadsign Control as its CMS and Broadsign Reach for programmatic sales — together with HTML5 creatives, social-feed integration and Linkett analytics — ECN now manages multi-language content, integrates local data, and delivers time- and weather-triggered ads programmatically. The outcome is a highly engaged audience (97% notice ECN screens daily; 85% say they improve the workplace), successful targeted campaigns like foodora’s pickup promotion, and faster, scalable network growth and competitive advantage.

Executive Channel Network