Case Study: Enmedio achieves rapid national expansion and precise audience targeting with Broadsign

Enmedio Comunicacion Digital Chooses BroadSign in Columbia

Enmedio Comunicación Digital, Colombia’s leading digital signage network operator, runs more than 1,600 displays across 830+ high-traffic venues and reaches over 28 million people monthly. Facing rapid expansion (targeting ~2,000 displays by end of 2012 and 6,000+ by 2015) and the need to deliver highly targeted, interactive content while minimizing technical overhead, Enmedio needed a scalable, automated platform with strong audience segmentation.

Enmedio deployed Broadsign’s digital signage software to provide advanced segmentation and automation, allowing the company to serve the right messages to the right audiences and free staff to focus on growing revenue rather than technical issues. The solution streamlined operations, improved ad targeting, and supported Enmedio’s aggressive national expansion and corporate deployments for clients such as Citibank, DuPont and Coca‑Cola.

Enmedio

Sebastian Obregon

CEO, Enmedio