Case Study: Captive Media scales to 1,500 interactive washroom screens and drives 25–200% sales uplifts with Broadsign

Captive Media Ltd Converts to BroadSign International, LLC for Growing Washroom Digital Signage Network

Captive Media, the world’s first provider of interactive washroom digital signage in the UK, needed a scalable, ad-focused platform to grow its network beyond the 60 screens deployed in London in 2014. Targeting males 18–35 with short entertainment and branded interactive content, the company faced challenges in reliably scheduling ads, distributing interactive games, and delivering measurable campaign results while pursuing an aggressive expansion to 1,500 screens by 2017.

Captive Media migrated to Broadsign’s cloud-based platform, chosen for its ad-network capabilities, support for interactive content, and simple scheduling and reporting. The switch freed the team to focus on venue and advertiser acquisition, supported planned rollouts (another 160 screens planned immediately), and maintained roughly 800 impressions per screen per week across the network; campaigns delivered audited measurability and direct sales uplifts of 25–200% for featured brands and venues.

Captive Media

Gordon MacSween

Founder and Director