Case Study: Westfield achieves contextual, targeted advertising reach with BroadSign

Broadsign to Power Digital Media Screens at Westfield’s us Flagship Shopping Centers

Westfield, one of the world’s largest shopping center owners and managers, wanted to enhance its US flagship malls with a digital media network that could deliver more relevant advertising and shopper experiences across 500 screens. The challenge was to serve contextual, targeted campaigns while making the inventory easier to manage and sell.

BroadSign provided its full platform to power the Westfield network, including BroadSign Control, BroadSign Direct, and BroadSign Reach, along with integrations for audience analytics and real-time social content. The solution helped Westfield automate targeted messaging, enable programmatic access for media buyers, and better connect brands with shoppers across 18 centers, reaching Westfield’s hundreds of millions of annual visitors with more effective ads.

Westfield

Charley DeLana

EVP of brand ventures