Case Study: MMD Media achieves scalable, programmatic DOOH deployments across Dutch airports and petrol stations with Broadsign

Broadsign Selected by Mmd Media for Digital Out-Of-Home Software in Dutch Airports and Petrol Stations

Broadsign was selected by Dutch out-of-home agency MMD Media to provide the digital signage software needed to manage and monetize a growing network of LCD displays in airports and petrol stations. MMD needed a reliable, scalable platform that could trigger individual screens, support adaptive and programmatic planning/buying, and deliver accurate asset planning and reporting across busy venues such as Eindhoven Airport.

Broadsign’s Core CMS and automated workflow were rolled out in the first stage at Eindhoven Airport—powering screens at check-in counters, shops, restaurants, seating areas, baggage belts and gates—and will extend to Rotterdam The Hague Airport and nationwide petrol stations. The solution gives advertisers (including T‑Mobile, Vodafone and Transavia) greater targeting flexibility, improved campaign management and proof-of-performance reporting, with broader deployment underway.

MMD Media

Danny van Beek

Managing Director