Case Study: Laysa Digital achieves growth of Moscow’s largest DOOH roadside network with BroadSign

Broadsign Selected by Laysa Digital For The Largest Dooh Roadside Network in Moscow

Laysa Digital, a digital advertising technology agency, was looking to expand and stabilize its roadside digital out-of-home network in Moscow. The company chose BroadSign for its automated DOOH software to manage the initial conversion of 33 digital billboards on Moscow’s busiest freeways.

BroadSign implemented its scalable, cloud-based platform to support Laysa Digital’s LED roadside network, providing the stability and robustness needed for high-visibility displays. The rollout helped Laysa Digital move forward with plans to grow across Moscow and other major Russian cities, with BroadSign positioned to support that expansion.

Laysa Digital

Ruslan Jeludik

Managing Partner