Case Study: Elevision Media achieves 600+ elevator-screen rollout and scalable UAE DOOH network with Broadsign

Broadsign Selected by Elevision Media to Power The Only Dooh Elevator Network in The UAE

Elevision Media, a regional leader in digital out-of-home (DOOH) advertising that operates over 600 screens inside elevators across 125 commercial and residential towers in the UAE, needed a user-friendly, operationally efficient and cost-effective content management system to replace years of testing other solutions. The company’s objectives were to convert its existing network quickly, maintain split-screen news and ad content for a daily audience of about 200,000, and scale the platform to 2,000 screens across the GCC while adding outdoor LED inventory.

Elevision selected Broadsign’s Core CMS to power and automate its elevator network, converting more than 600 displays by February 2017. Broadsign provided hands-on support and a partnership approach, enabling reliable content distribution, sales and programmatic capabilities. The result: a scalable, advertiser-friendly network used by brands such as Emirates, BMW and HSBC, consistent daily reach of 200,000 viewers, and a platform positioned for regional expansion.

Elevision Media

Niall Sallam

Founder and CEO