Case Study: ELAN Media achieves impactful, data-driven DOOH across 240 premium mall screens with BroadSign

Broadsign Selected by Elan Media to Power Screens in Qatar’s Most Prominent Malls

ELAN Media, a leading digital out-of-home (DOOH) provider in Qatar, needed a secure, reliable way to power and manage 240 premium screens across major malls (Mall of Qatar, Doha Festival City and Ezdan Mall) and introduce real-time content management and audience measurement to make campaigns more contextual and engaging.

ELAN selected Broadsign’s digital signage platform with Quividi audience analytics integration to deliver and adapt ads across the network. Since launch, the solution has enabled real-time targeting and content updates for high-impact, buy-ready audiences—attracting about 70 brands (including Vodafone and Nissan) and improving campaign relevance and measurement for advertisers.

ELAN Media

Jamie Ball

Chief Operating Officer