Case Study: Airport Media achieves 52M+ annual airport DOOH passenger reach with Broadsign

BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom

Broadsign was selected by Airport Media to power digital out‑of‑home (DOOH) displays across London Gatwick and London Luton airports, which together expose campaigns to over 52 million passengers annually. Airport Media needed a scalable, reliable platform to manage a mix of large- and small-format digital and LED screens throughout the passenger journey, with robust playback, reporting and third‑party integrations to deliver measurable campaigns to a predominantly leisure-focused audience.

Broadsign deployed its cloud-based automated signage platform and Broadsign Xpress Pro media players to handle content management, scheduling, playback and reporting across the network. The solution provided easier integrations, improved campaign measurement and operational scalability, enabling Airport Media to attract major advertisers and support Gatwick’s and Luton’s growing audiences while enhancing advertiser reach and campaign performance.

Airport Media

Sarah Parkes

Managing Director