Case Study: Kong Outdoor achieves greater roadside display efficiency with BroadSign

BroadSign International, LLC Selected by Kong Outdoor Limited for New and Existing Roadside Displays in the United Kingdom

Kong Outdoor, an independent digital outdoor media owner in the UK, needed a cost-effective, reliable digital signage CMS for its roadside and pedestrian displays and wanted better reporting and a solution tailored to its budget. BroadSign’s automated digital out-of-home software, including its cloud-based CMS and media player platform, was selected to manage the network of 24 roadside displays across the United Kingdom.

BroadSign worked with Kong Outdoor to build a bespoke solution for its mixed-format network, helping convert 16 existing displays and add eight new sites across England and Scotland. The result was a more flexible, turnkey platform for dynamic campaigns and targeted content, supporting high-reach inventory such as the London package with potential exposure of more than 8 million impressions over two weeks.

Kong Outdoor

Ross Barrett

Managing Director