Case Study: Branded Cities achieves expanded reach and streamlined management of Harmon Corner with Broadsign X

Branded Cities Network Chooses BroadSign for its Harmon Corner Digital Display

Branded Cities Network (BCN) needed a reliable way to operate and monetize Harmon Corner, a 60' x 310' continuous full-motion LED on the Las Vegas Strip—an audience-heavy, 24/7 spectacle larger than a football field that must deliver high-impact advertising for major brands while handling enormous pixel counts and complex content needs. The challenge was to convert the display to a platform that could distribute, schedule and report on multi-format campaigns for global advertisers while supporting large-format technical requirements.

BCN selected Broadsign’s cloud-based Broadsign X platform to manage out-of-home programming, enabling full- and split-screen messaging, brandable content, mobile and social interaction, and precise reporting. Broadsign’s services adapted the system to handle displays with over 30 million pixels and its Xpress player reduced deployment costs; the result is greater operational efficiency, expanded creative possibilities and the ability to run high-profile campaigns that boost publicity and sales from the Strip’s substantial daily traffic.

Branded Cities

Scott Elliot

Vice President of Sales