Case Study: Alma achieves DOOH network expansion with Broadsign

Alma LLC To Deploy DOOH Network with BroadSign International, LLC in Georgia

Alma, Georgia’s largest outdoor advertising company, needed a robust digital signage platform to expand from traditional billboards into a digital out-of-home network. The company chose BroadSign’s digital signage software to support new displays across transit, shopping mall, and airport venues in Tbilisi.

BroadSign implemented its cloud-based DOOH platform for Alma’s initial rollout, which included four LED screens and LCD videowalls in Tbilisi city centre, East Point Mall, and Tbilisi International Airport. The solution added informational and interactive capabilities for advertisers and positioned Alma’s network as a benchmark for DOOH in Georgia, with the deployment completed by the end of 2015.

Alma

Giorgi Trapaidze

CEO, Alma