Case Study: 4C Solutions achieves rapid deployment of secure cloud-based digital signage across Saudi banks with Broadsign

4C Solutions Ltd Selects BroadSign International, LLC for Digital Signage in Banking Networks

4C Solutions, a Saudi technology firm that designs visual media for retail and banking, selected Broadsign’s cloud-based digital signage to equip Riyad Bank and Saudi Hollandi Bank branches. The rollout covers over 200 screens across 150 Riyad Bank branches (with plans to expand) and deployments in 50 SHB branches. The project needed strict LAN integration, high security to meet banking regulations, culturally appropriate content, and the ability to target screens by location and gender-segregated branches.

Broadsign’s platform and its Android-based Xpress players provided secure cloud management, rapid deployment and location-based scheduling, running 12-minute, advertising-free loops with vetted news and entertainment. The solution improved the in-branch customer experience, met security and cultural requirements, reduced hardware costs, and positioned 4C to expand the network across the bank’s remaining branches.

4C

Karim Assad

Chief of Engagement and Motivation