Case Study: Admirable achieves a 265‑screen national deployment and 19% sales lift with BroadSign

265 screens are now running in Hispanic restaurants across the nation

Admirable LLC, the largest Hispanic in-restaurant digital signage network in the U.S., needed a reliable, scalable platform to manage targeted content and advertising across hundreds of screens in Hispanic restaurants reaching about 2.5 million visitors monthly. The challenge was to deliver localized news, entertainment and ads with precise audience segmentation and measurable performance while keeping operations efficient for a fast-growing, vertical-focused network.

Admirable deployed Broadsign’s cloud-based digital signage platform across an initial 265 screens, using features like SDK integrations, rules-based scheduling and detailed performance reports to run interactive campaigns and automated playlists. The solution enabled precise targeting by age, origin and location, freed operations staff to focus on clients, and produced measurable results — notably a 19% onsite sales lift for a Corona World Cup campaign — while building advertiser trust and campaign flexibility.

Admirable

Kristian Diaz

Chief Technology Officer