Case Study: NY Based Mutual Fund Company boosts RIA targeting and competitiveness with Broadridge Opportunity Hunter

Improved Prospecting Greater Efficiencies

NY Based Mutual Fund Company, a New York-based mutual fund firm with over $3.5 billion in AUM, needed to make its small sales force more effective by better targeting the right Registered Investment Advisors (RIAs). The company also struggled to compare its funds and ETFs against competitors using traditional, inefficient segmentation methods. Broadridge helped address this challenge with its predictive analytics and targeting tool, Opportunity Hunter.

Broadridge’s Opportunity Hunter combined proprietary market data with Morningstar product data to identify the RIAs most likely to recommend the company’s products and provide competitive insight. The solution helped the firm quickly narrow its prospect universe, improve RIA sales effectiveness, and reduce the number of sales meetings required to close deals by 25%. It also enabled more effective ETF and closed-end fund analysis, leading the company to revise pricing models for two products.