Case Study: The Works achieves higher traffic and add-to-carts with Broadplace Advertising

The Works boosts blog sessions 346% with Broadplace Advertising

The Works, a leading retailer of books, stationery, and arts supplies, faced the challenge of driving online growth after a post-lockdown decline in demand for their products. They approached vendor Broadplace Advertising to help increase awareness and coax users through the sales funnel for their strong-performing book category.

Broadplace Advertising implemented a content strategy focused on high-intent search queries, creating blog posts that answered questions about book series reading order. This approach successfully turned the blog into a major acquisition channel. The results included an 18% year-over-year increase in traffic to book collections, a 94% YOY rise in add-to-carts from organic sessions, and a 346% YOY uplift in overall blog traffic.

The Works