Case Study: JBR Capital boosts conversions with Broadplace Advertising

JBR Capital boosts conversions 131% with Broadplace Advertising

JBR Capital partnered with Broadplace Advertising to overcome challenges within their paid search campaigns. Despite significant investment, their account structure was confusing and siloed, making it difficult to sustain growth amidst increasing competition. They needed improved data visibility and a clearer strategy to communicate their brand identity across marketing channels effectively.

Broadplace rebuilt the account structure using insights from live chat transcripts to create consolidated, themed campaigns. They implemented smart bidding strategies and leveraged upper-funnel advertising on Facebook and Google to target car enthusiasts. This approach generated a 138% increase in conversions and a 71% rise in sessions, while also decreasing cost per click by 61%. The new structure provided clearer data, aligned marketing with sales, and successfully drove both brand awareness and qualified leads for JBR Capital.

JBR Capital