Case Study: Connevans achieves 74% revenue growth with Broadplace Advertising's multi-channel paid search strategy

Connevans increases revenue 74% with Broadplace Advertising

Connevans, a hearing aid retailer, partnered with digital marketing agency Broadplace Advertising to scale their profitable Google Ads campaigns. Their challenge was to increase sales volume while maintaining their return on ad spend (ROAS) goal by exploring new platform opportunities and unlocking the full potential of their existing Google Ads activity.

Broadplace Advertising implemented a multi-channel PPC strategy across Google, Microsoft Advertising, and Facebook. Their solution involved switching to a data-driven attribution model and using smart bidding on Google, revitalizing the Microsoft Ads account, and launching new prospecting and remarketing campaigns on Facebook. As a result, Broadplace drove a 74% increase in revenue year-on-year, improved ROI by 16%, and achieved a 500% return on ad spend across all platforms for Connevans.

Connevans