Case Study: Pinx Catering achieves a surge in Yelp reviews and measurable new customers with Broadly

Pinx Catering - Customer Case Study

Pinx Catering, an Oakland-based Southern gourmet catering company founded by Craig Cooper and his wife Pinky, grew from a festival-winning pop-up into a 12-person operation but faced the typical scaling challenges: funding, hiring, maintaining brand identity, and moving beyond a referrals-only model. To improve discoverability and capture more corporate and event business, Pinx enlisted Broadly’s review-marketing program to strengthen their online presence.

Broadly’s program drove a measurable lift in Pinx Catering’s Yelp activity—reviews spiked and new customers began saying “we found you on Yelp,” making the channel quantifiable and tangible. According to Cooper, the Broadly program “pays for itself 100%,” validating their creative risks, increasing customer traffic, and supporting continued business growth.

Pinx Catering

Craig Cooper

Owner