Case Study: Paul Campanella’s Auto & Tire doubles reviews in 6 months and ranks #1 on Google with Broadly

A Broadly Case Study

Preview of the Paul Campanella’s Auto & Tire Case Study

Paul Campanella’s Auto & Tire Center Doubles Their Reviews in 6 Months with Broadly

Paul Campanella’s Auto & Tire, a family-owned auto repair shop in Delaware, faced stiff local competition and needed more customer reviews to improve Google search ranking and visibility. During the COVID-19 pandemic they engaged Broadly and its reputation-management platform to drive reviews on Google, Yelp, and Facebook and to streamline customer communications.

Broadly implemented automated review requests (sent as quickly as 15 minutes after service), consolidated messages into a single app, and added web chat and inbox features to speed responses. As a result, Paul Campanella’s Auto & Tire more than doubled reviews in six months (both locations now have 500+ reviews and a 4.8-star rating), achieved the top Google ranking, and now gets 60–75% of new business from reviews.


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Paul Campanella’s Auto & Tire

Anthony Campanella

Paul Campanella’s Auto & Tire


Broadly

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