Case Study: Marshall Flooring achieves double-digit growth with Broadlume Digital Retailing

Marshall Flooring drives double-digit growth with Broadlume's Digital Retailing

Marshall Flooring, a third-generation flooring retailer, partnered with Broadlume to implement its Digital Retailing program. The challenge was to modernize the shopping experience, streamline a traditionally lengthy sales process, and drive growth for specific brands like Fabrica, Masland, and DH Floors.

Broadlume's solution provided online visualization tools and e-commerce sample ordering, which significantly shortened the sales cycle from two weeks to just two days. This led to double-digit sales growth for the featured brands, generated higher-quality leads, and created a competitive advantage through a vastly improved customer experience. Broadlume's technology also included an in-store visualizer kiosk that both customers and the sales team loved, further increasing sales efficiency and team confidence.

Marshall Flooring