Case Study: Floor Specialists boosts web leads by 63% with Broadlume

Floor Specialists increased web leads by 63% with Google Advertising

Floor Specialists, a flooring retailer in Wellington, Florida, faced the challenge of adapting its marketing to the digital age. Founders Cathy and Tom Ferris realized they needed to shift from word-of-mouth referrals to a stronger online presence to compete, but previous digital marketing agencies lacked the specific industry expertise they required. They turned to the vendor Broadlume for a solution.

Broadlume provided its all-in-one platform and industry-specific expertise to build Floor Specialists' online presence, including a new website and Google Ads PPC campaigns. The results were significant, with the business seeing a 43% increase in overall leads, a 36% rise in phone calls, and a 63% boost in web form leads within a year. This measurable impact cemented digital advertising as their primary strategy, and they continue to partner with Broadlume for their industry knowledge.

Floor Specialists

Cathy Ferris

Owner